Search marketing jobs can sometimes take more time to land than expected. There's a reason for this, search engine optimization once had a sullied name. This being the case many are still skeptic of the true value of such practices. So, most move slowly when deciding on who becomes the company's SEO. Today, many are turning on their heels in favor of search engine optimization and concluded search marketing is a must, thus creating the need for many search marketing jobs. It doesn't mean since there's a supply and demand need that jobs in search marketing is easy to come by, you must be knowledgeable and assert yourself.
Showing that you understand SEO will surely help you get the search marketing job you are seeking. The best way to show your knowledge in an interview is to give clear, concise, and confident answers when speaking with the interviewer. Never give bland or one-word answers, always elaborate and provide examples when possible. Interviewers like when a person is able to explain in detail, especially when interviewing for search marketing jobs, since SEO is a detailed-oriented position with advance analysis.
Before meeting for your interview do your research on the company and the role of the position. Go into the meeting with questions of your own about the company and position. Don't attempt to take over the meeting by having an arsenal of questions, but prepare yourself with three to five questions pertaining to the search marketing job. When applying for search marketing jobs it looks excellent when you have knowledge of the company. You should know if you are interviewing for an in-house SEO position or consultant opportunity. You should also know the specific industry of the company, such as if the company service offerings relate to search marketing, therefore you'll likely be promoting various client websites or if the industry is something different, such as specializing in bath linens, therefore you'll likely be an in-house SEO promoting the company's website.
Create a portfolio of search marketing jobs you've worked on in the past. Share this portfolio with interviewers. It would be helpful if you have any case studies to share as well. If you have letter of recommendations then willfully share this information. Be honest, direct, and sharp on your toes.
You must remain patient and persistent to find search marketing jobs. These jobs are a dime a dozen, but like with any career you need to first build your resume and gain experience before you begin receiving the big bucks. If you stay focused and continue to master your craft then there's no reason why you wouldn't find the right search marketing job.